Hi, I’m SJ.

I help entrepreneurs and companies to take actionable steps to build, grow and scale their business by adopting the right strategies and technologies for growth, transformation and automation.

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A Little About SJ

SJ aspires to help entrepreneurs overcome their self-doubt and believe that they are worthy to start a business that they are passionate about.

He is a strong believer that an “action-by-action” on top of the traditional step-by-step approach provides better strides of progression to success. Therefore, his coaching is fundamentally based on “doing” to transform wantapreneurs to entrepreneurs and move them closer to building a life and business they love.

Passionate about tech, SJ specialises in digital transformation and automation. Essentially, he crafts digital strategies to help businesses grow and scale. He is a master of building high impact user journeys across multiple touch-points on various channels to significantly increase sales and brand loyalties.

SJ is a great mentor. He is the kind of guy who can motivate anyone to do anything. He left a really good impression on me. He showed a lot of care in what you do and follows up throughout. SJ is professional, creative, and knows how to tap into a person's strengths. He is upbeat and extremely personable.
Karen Faith Earnshaw
Data Officer at Australia Banking Group
SJ is a visionary leader, brilliant and passionate enthusiast in both business and technology. A kind soul, easy to work with, he is effective in motivating someone to do the best. He was one of my influencers and definitely a great a leader and entrepreneur.
Analou Gonzales
Founder of Ant Designers
SJ is a highly motivated and exceptionally efficient personnel. His dedication and forward-thinking abilities never cease to bring improvement to people around him and his work deliverables. Soft-spoken, approachable, positive and always ready to put his best foot forward attitude are some of his great personalities.
KK Chong
Senior Vice President, HCK Media
SJ exceedingly efforts play a tremendous role in strong deliveries with high quality results from his sense of curiosity, unmistakably deep-rooted enthusiasm and forward-thinking skills and knowledge equip him with the depth and width to take him to any company who wishes to make things happen.
Franco Yong
Senior Consultant, Lee Hecht Harrison

Ready to Build A Business Based on Your Passion?

Doesn’t matter if you are just starting out or currently running a business, pick a collection to get actionable tips and advice to meet you at where you are at your business.

Let's Connect & Explore Possibilities

Drop me a message and let’s see how can we best work together.


SJ will be in touch with you soon. In the meantime, you can also follow and connect with him on social media.